Ep 002 Show Notes: Coca-Cola Christmas; 2012 Meme Gangnam Style

Arnold, Wayne. “”Beyond Gangnam Style: Why Korea is a Pop Culture and Products powerhouse.” Advertising Age, Nov 28, 2012

An image of Santa as painted by Hadden Sundblom, 1951



Ted Ryan – The Coca-Cola Company

With the Truck

Ted has been the Manager of the Archives Collections of The Coca‑Cola Company, based in Atlanta, since June 1997. In this role he is responsible for the physical and digital assets in the archives collection.

He has served as the Project Manager for the programme to restore, digitise and access the body of historical advertising created by The Coca‑Cola Company over the past 50 years for donation to the Library of Congress. He is currently expanding that programme to gather internationally created advertising to develop PR programmes in the various markets.

He contributed to the heritage sections and curated the Andy Warhol exhibit at the New World of Coca‑Cola which opened in May, 2007 and managed efforts to create a book celebrating 100 years of Coca‑Cola in Latin America. Ted is one of the main contributors to The Coca‑Cola Conversations blog and maintains the Coca‑Cola Archives Facebook and Twitter feeds. His focus in social media is the history of Coca‑Cola advertising, Coke and pop culture and Coke and food.

Prior to joining The Coca‑Cola Company he was employed for ten years at the Atlanta History Center in various roles ranging from Audio Visual Archivist to Manager of Special Projects, which included curating the Braves Museum at Turner Field and The Bobby Jones Golf Collection and also creating the Center’s first website. While at the History Center, he also won an Emmy as Associate Producer and Researcher for a PBS documentary on southern minor-league baseball.

Ted is a member of the Society of American Archivists, for whom he is a past Chair of the Business Archives Section. As a member of the Association of Moving Image Archivists, he has chaired the Digital Initiatives Group and has presented papers on Corporate Archives and Digital Asset Management. Ted is also a member of the Academy of Certified Archivists and is on the editorial board of the Journal of Digital Asset Management.


Psy. “Gangnam Style.” YouTube official music video



Ellen DeGeneris Show. “Psy Teaches Ellen and Britney Spears to Dance.” YouTube official video



Wayne Arnold – Profero


Having co-founded Profero with his brother in 1998, Wayne is regarded as one of the industry’s most respected and experienced practitioners. Wayne has successfully supervised local and global campaigns for an enviable client list including Apple, Diageo, MINI, Western Union, and Unilever. Wayne has expanded the Profero client base, by carefully positioning Profero as the only independent global digital agency of its kind covering both media, creative and technology, with teams across 8 teams in US, Europe and Asia.

  •  2012 Agency Innovator, The Internationalist
  •  The UK’s Most Influential Digital Britain 07/08
  •  Top 100 Most Influential People for the Y-generation
  •  One of the 1000 Most Influential People in London
  •  Observers Future 500 Ones to Watch
  •  Active regular contributor to Ad Age


  • 2012 Innovators Summit, The Internationalist
  • 2012 ANA Digital and Social Media Conference
  • 2012 IAB Case Study Road Show – Digital Media Success Stories
  • 2012, 2010 Ad Age Digital Conference
  • 2012 MEC at AdWeek
  • 2010 AdWeek
  • 2010 Media Post’s Social Media Insider Summit – Idea Engineers 


“Many Fortune 100 companies know that their future growth is coming from Asia and this is driving the need for global scale and clients are increasingly looking for a digital agency that can handle global accounts. That’s a big change from even only 2 years ago.”

 – Wayne Arnold to PSKF


“You really want to make this work, really build an idea that the whole world can belong to, and you want to understand what will make it work brilliantly in every market. This encourages the international team to come from different cultures and different environments/backgrounds to collaborate.”

 – Wayne Arnold to Marketing Power


Professor David Rowe
Institute for Culture and Society, University of Western Sydney

Institute for Culture and Society portrait shoot, Parramatta

David Rowe is Professor of Cultural Research, Institute for Culture and Society, University of Western Sydney, Australia, and was Director of the Institute’s earlier incarnation, the Centre for Cultural Research, between 2006 and 2009.  Previously he was Professor of Media and Cultural Studies and Director of the Cultural Institutions and Practices Research Centre at The University of Newcastle, Australia.  David’s principal research interests are in contemporary media and popular culture, including tabloidisation, practices of journalism, media political economy, cultural policy, music, academic public communication, urban leisure, and, especially, media sport.  He has published in many peer-reviewed journals, including European Journal of Cultural Studies; Journalism: Theory, Practice & Criticism; Media, Culture & Society,and Social Semiotics. His latest books are Global Media Sport: Flows, Forms and Futures (Bloomsbury Academic, 2011) and Sport Beyond Television: The Internet, Digital Media and the Rise of Networked Media Sport (authored with Brett Hutchins, Routledge, 2012).